We all have different motivations. Some people are motivated by money. Some of us just want to make a difference. Many are unaware of the ripple effect and underestimate our impact.
The ripple effect
It can start with just a smile, a compliment, or the right word at the right time. You know it and feel it when you’re on the receiving end. You don’t always realize it when you’re on the giving end, especially if encouraging comes naturally to you.
Often, it’s not until you receive a note, a message, a review, or a testimony. At that moment, you realize that what you did made a difference. If you’ve worked with young people for as long as I have, you learn not to expect to be thanked. You know that you’ve done a good job and you can see the results. Sometimes the thanks come many years later.
What warms my heart is to hear how well these young people are doing and that many took it one step further: They paid it forward. Without intending to, we created a ripple effect.
Relationships vs. revenues
I often refer to myself as the “Accidental Entrepreneur.” I didn’t start my first two businesses to make millions or get on a show like Shark Tank. I wanted to help gifted, talented, and creative kids to either succeed academically (Business #1) or musically (Business #2). Both businesses succeeded because they were built on relationships, which subsequently generated referrals.
It’s like soundwaves that are formed by music. If people like what they hear, their ears perk up and then they’ll begin to pay attention. People then want to know more about the person behind the music, business, or brand. Some ways to do this include:
1) A newsletter. It could be weekly, bi-monthly, monthly, or quarterly. Be consistent and include something of value or good content. Give your readers a reason to open the email.
2) Blog posts. These can be short and sweet and just have a quick story, video, or announcement, or it can be more like an article or something with tips in it.
3) Videos. They don’t have to be professionally made as long as you have something good to share in terms of content. Or it can be something funny. It should be tied to your brand in some way. Periscope, Blab, Snapchat, and Facebook Live are other options.
4) Checking in. Call, email, text, or message. Don’t sell. Ask them how they’re doing. The band All Time Low did this recently on Snapchat. They actually contacted fans individually and thanked them for their support! After the fans overcame their shock, they told the band how much of an impact their music has made on their lives. It was really touching.
How about you?
Think of a time when someone encouraged you or lifted you up. What can you do for others? Feel free to comment below.
Dori Staehle is the Chief Encouragement Officer and Rhythm Maker at Rock the Next Stage. She lives in the Raleigh, NC area and offers transformation through rhythm, motivational speaking, drum therapy, and fun drumming events. Dori is also the best-selling author of Finding Your Divine Rhythm: A Creative’s Success Formula. She plays percussion in the rockin’ band at New Horizons Fellowship and occasionally still books bands and solo artists. Sign up for her weekly newsletter on her website and you’ll get a free guide to getting unstuck!