If you spend any time on social media, you’ve seen how quick people are to post their opinions or try to tear people down. This also happens to anyone who puts an offer, a coaching program, or their talent out there. If you try to please everyone, this will dilute your brand and will also wear you out!
Here’s a truth bomb for you: Not everyone will like you or get what you do – and that’s ok!
The more you put yourself out there, the greater your chances of having to deal with critics. When I first started advocating for gifted, talented, and creative students, many teachers and administrators were pretty ticked off. It got worse once I added my thoughts about how many of them were being mislabeled and recommended for stimulants that they didn’t need.
I wrote an article for an educational magazine that got skewered (but later got picked up by a more progressive publication) and I’ve had a few educators walk out of my talks. I’ve had bands that didn’t appreciate or understand what I was trying to do for them cop an attitude or start drama with others for no apparent reason. If you have a Facebook group, you will encounter people who get mad if you don’t admit them or if you delete them or their posts. They don’t read the group’s description or they don’t follow the rules but they’ll let you have it anyway. And don’t get me started about all the comments about my drumming program!
If you’re going to be in the public eye in any way, shape or form, you’re going to have to expect this. Here are some tips to help you boost your confidence and avoid pitfalls:
Tip #1: Be you – and be consistent! Let people know your story and what you’re all about. If you have a Facebook group or a YouTube channel, add a clear description. You can add an automated question to potential members of your Facebook group to make it even more obvious. If you have a Facebook or LinkedIn group, be visible! If they don’t like you or your posts, they don’t have to stay. Let them move on. Most of the time, it’s more about them than about you anyway.
Tip #2: Preserve your brand! Monitor posts and comments and help friends do the same. You can adjust your settings so you get notifications from your social media channels, including YouTube. You can also set up Google Alerts under your name or topic. I alerted a friend to the fact that a member of her Facebook group stole her coaching program’s name and website content – verbatim. Not cool! It’s better to confront people privately (or not at all). If you do it publicly, it just fans the flames. That can destroy your brand as well.
Tip #3: Remember your WHY! There will always be naysayers. I run into them all the time. I smile and nod…but then I move on. They don’t get me or my mission. They have no idea what I’ve been through or why I created Rock the Next Stage. You might want to bring your WHY into the forefront more often. You can create a video (and add it to your website or pin it on your social media accounts), or add a blurb to your website or social media profiles. Everyone loves a compelling backstory.
Don’t let the haters get to you! Shake it off! God’s got plans for you! Rise up and rock YOUR next stage!
Dori Staehle, MBA lives in the Raleigh, NC area and is a mentor, a motivator, a Musician on a Mission, and the owner of Rock the Next Stage. She rose up from the ashes after a freak accident and decided life was too short not to do what you love! Drumming helped her heal and now she helps others. Dori also coaches and mentors talented kids and adults, offers motivational and interactive talks and workshops, and often brings instruments for the audience. Dori’s also a best-selling author who is presently working on her second title. To book or contact Dori, click here.