When speaking to local business owners, an area of major concern is marketing: What, where, and how. However, the funny thing about marketing is that the obvious is often overlooked.
Do you know what you offer? You may say it’s your product or service. But it’s not. For example, I offer coaching. However, tons of people offer coaching. I need to tell people the benefits of my specific type of coaching (healing, clarity, higher confidence and self-esteem, etc.).
Notice I didn’t say “business tips”. Yes, that is included but I’m more about helping people get unstuck so that they can rock the next stage of their lives.
Ask yourself the following:
- Why am I offering this particular product or service? Why is it important to me?
- What does my product or service provide or represent?
- Whom do I want to offer it to? You can’t pick everyone! Narrow the field!
- Where can I find these people?
- How do I market to them (website, social media, blogging, networking, speaking)?
- When do I have to do marketing? Hint: All the time!
The funny thing about business success is that it has just as much to do with your confidence as your marketing. Your level of confidence and clarity propels your marketing and future success.
Signs that you lack confidence and clarity in your business or your abilities:
- Your business cards and website are extremely busy, with tons of different products or services.
- Your presentations are not compelling enough to get people to take action.
- Your tweets and posts do not reflect a theme or strategy.
- You don’t communicate with your clients or prospective customers very often.
- You feel frustrated and discouraged.
- You tend to be sarcastic (“Oh, sure! She gets leads and clients!).
- You don’t speak with confidence. You may even lower your voice, look down, or put yourself down.
- You compare yourself to others too much and secretly feel you’ll never get this.
Take a breath! Building a business takes time! Just take it one step at a time and make sure you ask for help if you’re feeling overwhelmed. If you’d like to schedule a complimentary 30-min. phone or Skype consult, click here.
Have any other pointers? Feel free to comment below!
Dori Staehle, MBA is the owner and Chief Encouragement Officer at Rock the Next Stage. She offers holistic business and success coaching and drum therapy to help people get unstuck, gain confidence, and move forward. Dori also teaches career development classes at a local community college.