Want to stand out from all the white noise? Instead of constantly screaming “Buy my stuff!”, “Try my services”, “Hire (or book) me!”, or “I can help you earn 6-figures in 6 months!”, just reach out and connect in a genuine way.
You have to build a relationship first before asking for something. Don’t sell! Do your homework and find out what the person or company does or what causes they’re passionate about. Become a supporter and a fan and tell them that you really like what they’re doing. Don’t just spam people though! Choose companies or people who are a good match. You can actually do searches for this on your social media platforms. Follow these people and connect. (Note to all the fast food companies who are following me on Twitter: I don’t eat fast food! #vegan #gluten-free)
Don’t just lurk – engage! Comment that you really like their blog posts or articles – and for heaven’s sake, do them a favor and share it! Just hitting the “like” button isn’t enough. It takes 2 seconds to hit the share button and add a comment! Make sure you add the @ symbol (or + on Google) and the person’s name or company name and say something nice about the post or the person. Ex: “Great post by @JaneDoe on the power of connections.”
Retweeting works as well, as does commenting on their videos. This expands their reach and boosts their rankings. They will find you and thank you (sometimes instantly!). I’ve built some amazing connections and collaborations this way.
Pay it forward!
Do something nice for someone and it will come back to you. I’ve helped people promote their book, CD, or their services and some, in turn, helped me. Yes, sometimes I had to ask but that’s all it took. I’m not doing it to get something though. I do it because I like what they’re doing, I like their music, or I like their cause.
I’ve also reached out to local professionals and we’ve done some events together. There are many possibilities for therapeutic drumming. We built our networks and our income. This also applies to creatives. Teaming up with people is easier than going it alone. Try it and see!
Need help brainstorming or would you like to collaborate? Let’s chat!
Dori Staehle is the Chief Encouragement Officer and Rhythm Maker at Rock the Next Stage. She is a speaker, coach, and drum chick who uses therapeutic drumming to help people relieve stress, get unstuck, and heal. Dori is also the best-selling author of Find Your Divine Rhythm: A Creative’s Success Formula. To book Dori for speaking, drumming, or coaching, click here.