It’s hard to turn down an offer, a client, or a gig. But you need to know what you’re worth. Last week was a prime example of this. It started with a request to perform for a local arts festival – for free! Oh, why am I not surprised?!
I’m all for giving back and I often donate my time and talents to different causes but if you do too much of this, you wind up resentful, broke, and exhausted. The next offer for drumming was not free but ridiculously close. Then, someone at one of my workshops didn’t realize the cost and that was an interesting scenario as well.
I was so ticked off, I did a couple of videos to illustrate why creatives & musicians (and speakers!) deserve to be paid. Event planners, take note! Here’s the toned-down version. You can find the other one on my YouTubeChannel.
I know! You’re passionate about what you do. I get it. So am I! However, if you’re not making a profit (or you’re making less than $10,000), you don’t have a business. You have a hobby.
For example, if you do workshops or events, do you make sure you cover your costs and have a decent profit margin? Do you factor in room or booth rental, refreshments or giveaways, supplies, gas, time to promote, practice, set up, tear down – and your expertise? If not, you should. If you make jewelry or artwork, do you factor in your materials expense *and* your time? Most creatives do not charge what they’re worth and then they wonder why they’re struggling.
If you’re worried that your products or services will be too expensive, here’s a thought: Maybe you’re going after the wrong clients! If you’d like to chat about how to convert your talent and creativity into more cash, let’s chat!
Dori Staehle, MBA lives in the Raleigh, NC area and is the Chief Encouragement Officer and Rhythm Maker at Rock the Next Stage. Her mission is to encourage, empower, and equip creative & talented teens and adults to help them rock the next stage of their business, talent, or career. Dori is a Christian speaker, drum chick, coach, and the best-selling author of Find Your Divine Rhythm: A Creative’s Success Formula.